Showcase Your Brand At Hockey's Premier Coaching Conference

Every summer, the most passionate coaches, leaders, and innovators connect at hockey’s premier coaching conference, TCS Live. This August 6-8, The Coaches Site’s flagship event is heading to Edmonton — and through collaborations with Hockey Canada, the Hlinka Gretzky Cup and Hockey Alberta, it’s positioned to be the most impactful coaching conference ever held.

For attendees, the event will provide an opportunity to learn from expert presentations, network with other hockey leaders and gain new perspectives on how they can improve behind the bench next season.

And for the companies who partner with the conference, TCS Live provides a platform to showcase their products and make meaningful connections with over 400 coaches from across our global community.

Partnership Opportunities at TCS Live 2026

Alongside the conference’s presentations and networking socials, TCS Live 2026 will feature an Exhibitor Lounge, providing an intimate space for brands to share how they’re helping shape the future of the game.

Whether it’s tools that support a coach’s workflows, technologies that deepen our understanding of athlete performance, or gear that helps players perform their best — you’ll get face-to-face access to the decision makers who are looking to create the best experience for their teams.

Here’s what that means for your brand:

– Authentic interactions with your customers where you can build a relationship in-person, strengthening loyalty and trust
– Meet new prospects who are actively looking for tools, products, and services to improve their programs
– Build awareness across our engaged attendees, plus The Coaches Site’s global online community
– Cut through the noise of traditional marketing channels and showcase the people behind your business
– Align your brand with some of the most respected coaches and organizations in hockey

Plus, as a parter of the event, your company’s reach will be integrated across the entire TCS Live conference promotion.

Including social media coverage, features in The Coaches Site’s podcast network, and the opportunity to deliver a short TED Talk style presentation to our live audience — we ensure that you have multiple channels to introduce yourselves to our community.

Helios delivering their TED Talk style presentation at TCS Live
EliteProspects x The Coaches Site Photo Booth at TCS Live 2025
Recording of the Glass and Out Podcast with partner, State and Liberty
Introduce your brand to over 400 delegates at TCS Live
Hudl, TCS Live’s presenting partner

Don’t just take our word for it, here’s what past event partners have to say:

“TCS Live is hands down one of the best places to meet such a focused group of engaged & driven hockey coaches.” — Geoff Wolfer | Founder, Front Office Hockey

“TCS Live is the top event for hockey coaches to network, grow, and soak up content from the stage to the ice!” — Bill Near | Founder & CEO, Helios

“Highly recommending TCS and the TCS Live event. Great crew to work with along with engaging attendees!” — Carl Faraon | Head of Brand Partnerships, State and Liberty